Don’t have an Instagram business profile? This guides explains how to get one set up, via Facebook.
If you’re looking to create a following on Instagram and use the platform strategically, you’re going to need an Instagram business profile.
This is because there are so many added perks that improve usability as a brand. Let’s dive into a few of the biggest benefits of using a business profile versus a basic personal profile.
How to switch to an Instagram business account
Have you heard enough about the benefits of an Instagram business account? Ready to switch your account over to an Instagram business profile? Let’s walk you through the process so you can start taking advantage of these great perks.
Step 1: Go to your Instagram account settings
Go to your profile, then tap the hamburger menu in the top right corner of the app. Tap Settings and then tap Account to get started.
Step 2: Switch to Instagram professional account
Once in the account settings, you’ll see a blue call-to-action at the bottom of the page for you to Switch to Professional Account.
Tap that to move forward with your big switch.
Step 3: Choose a Business account
Selecting Business will allow you to start gathering impressions, reach, and video views within your reporting insights, as well as schedule content ahead of time using third party tools like Sprout Social.
Instagram recently rolled out a new type of business account – an Instagram creator account. These are more specifically for influencers, public figures or other types of content producers, whereas a business account is better for brands and businesses that sell a product or service.
This is a part of Instagram’s effort to further separate influencers and businesses, making it more obvious for its users when a partnership is an influencer promotion rather than an ad.
The tools surrounding a creator account are slightly different from those accessible in a Business account, but they were created with influencer marketing in mind. There are also more features surrounding messaging and profile flexibility.
The core business profile features are still available, including shoppable posts. This means influencers will be able to tag the products they’re recommending directly within their Instagram posts, offering even more streamlined shopping for all parties involved.
If you plan to partner with businesses as an influencer, you’ll want to create an Instagram creator account. If not, including if you plan to partner with influencers to promote your products or services, you’ll want to create an Instagram business account.
Step 4: Connect your Facebook Page
If you’re moving forward in creating or switching to a business profile, your next step is to connect your Facebook Page. You must have admin access to your business Facebook Page to take this action.
Once you confirm which Facebook Page you want to connect, your business profile is ready to go!
If you’re switching to a creator profile, all you need to do is select a category for the type of creator you are.
How to switch back to a personal Instagram account
If you decide an Instagram business or creator account isn’t for you, it’s possible (and extremely easy) to revert right back to a personal account.
You can also switch between business and creator accounts to find the one that makes the most sense for your brand.
All you have to do is head right back to your account settings, and this time the blue Switch to Professional Account call-to-action will be replaced with two different options: Switch to Personal Account or Switch to Creator Account.
Start taking advantage of Instagram business profile tools
Ready to ramp up your Instagram marketing strategy? By switching over to an Instagram business profile, you gain access to so many more great brand tools and perks, allowing you to really wow your audience on the platform.